Starting with the logo by Apple
Logo created by Rob Janoff
Well, everybody knows this one because of the succesfull Ipod and Iphone.
I like their logo because of it's simplicity and the story behind it though.
There are a lot of stories going around. One of them is that it's the apple from
the Adam and eva story. With the logo they wanted to give you a little piece of
heaven. Another one is that it just has a bite so it wouldn't look like a tomato
heaven. Another one is that it just has a bite so it wouldn't look like a tomato
or cherry and to give a small wordjoke for computerlovers bite = byte.
Runner's up is the logo for Coca cola
1st version of the logo created by Frank Mason Robinson
The fact that this logo allready is in use for more then 100 years shows
The fact that this logo allready is in use for more then 100 years shows
that the design is stylish, timeless and unique. They also set the example
that a good logo doesn't have to be superfancy and with great depth etc.
Just a clear line and catchy letters do the trick.
Third in line is the logo for IBM
Logo created by Paul Rand
Another logo that had not changed in ages because it's still a good logo.
IBM is one of the biggest computer companies in the world. With the logo they
shows that they are high-tech and the letters indicate they are a solid and trustfull
company which makes lasting products. Atleast, that's how i see it.
This logo is made for Citi
The logo creator is Paula Scher
This is a good logo with a pretty funny story behind it. When Paula Scher
went to a meeting to talk about what the logo had to represent she drew this
logo on a napkin. Within a few minutes she had made a logo for a huge company.
The Citi board said that wasn't possible. She replied in the lines of: This took me 34
years and 5 minutes to come this level of experience, it is possible. The logo got chosen.
Latest in line for this time is the logo for Shell
The logo that is used now is made by Raymond Loewy
Around 1900 the first concept of the shell logo was made. Through the years the
logo's appearance got more and more abstract. Funny thing is, the company actually
sold seashells and antique, which was the base for the logo. The strenght of this logo
is, again, it's simplicity which is easy to remember.
that a good logo doesn't have to be superfancy and with great depth etc.
Just a clear line and catchy letters do the trick.
Third in line is the logo for IBM
Another logo that had not changed in ages because it's still a good logo.
IBM is one of the biggest computer companies in the world. With the logo they
shows that they are high-tech and the letters indicate they are a solid and trustfull
company which makes lasting products. Atleast, that's how i see it.
This logo is made for Citi
This is a good logo with a pretty funny story behind it. When Paula Scher
went to a meeting to talk about what the logo had to represent she drew this
logo on a napkin. Within a few minutes she had made a logo for a huge company.
The Citi board said that wasn't possible. She replied in the lines of: This took me 34
years and 5 minutes to come this level of experience, it is possible. The logo got chosen.
Latest in line for this time is the logo for Shell
Around 1900 the first concept of the shell logo was made. Through the years the
logo's appearance got more and more abstract. Funny thing is, the company actually
sold seashells and antique, which was the base for the logo. The strenght of this logo
is, again, it's simplicity which is easy to remember.
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